Do it for love

With the elections nearing next week in Russia, Vladimir Putin’s campaign put out another ad, going for something riskier: targeting the election ‘virgins’ who had not voted before yet. The result?

Here is one of the ads with some subtitles:

Do it for love.

I don’t want to get political; we are just looking at the effectiveness of this campaign.

Everyone is talking about it, yes: “creepy”, “weird”, “disgusting”… you name it. However, it comes down to the ‘virgin’ voters of Russia to decide how they feel about this and whether they will play the Putin card.

Eastern culture is different. Low-budget ad, yet the fortune telling scenario is spot-on. The girls (and boys) can relate to it. Alluding to virginity in the campaign may be risky, but hey, there’s a first time for everything.

What do you think?