In the final part of our chat with Nomen International CEO Marcel Botton we ask him about some of his favourite names, and he touches on the strength of 'Google', a name that not everyone will immediately understand the reasons behind.
We also ask him for his views on the Pret A Manger name as it looks to make an impression on the French market. (Note: this issue was also recently looked at by our own Camille Medina here http://bit.ly/rPlx0Y in response to a piece suggesting the name may not travel well by Marketing Week’s Mark Ritson).
Previous Parts:
Part One: http://bit.ly/rmfHaj
Part Two: http://bit.ly/uqPEiT
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