We don't just name things!

I promise that I will give you something a bit more substantial on Thursday but today I wanted to share something a bit more light-hearted.

Part of our ‘name creation meetings’ will always involve some sort of warm up to get everyone feeling relaxed and/or to get the creative juices flowing. One of my personal favourite activities is getting people to introduce themselves while blindfolded and trying to make something out of plasticine. For some reason I’ve found that people have much more to say about themselves when they can’t see anyone looking at them and they’re trying to enact the crane kick from The Karate Kid in clay.

There is a (reasonably) serious side to this. Breaking away from what you expect to be doing can cause you to start looking for other links in the way you work. If I ask someone expecting to work in words to start doing something with their hands then suddenly they start seeing the problem at hand in a different way. This gives them many more avenues to explore when they go back to working in words and names.

That’s probably a subject worth going into in more detail at a later date but for now, for your viewing pleasure, I present to you some of the Nomen UK creative team’s plasticine creations…