They say that hanging around with younger people helps to keep you young. Sadly it also has a habit of reminding you how old you are! While talking to one of my younger friends recently I mentioned that Snickers used to be called Marathon . This was apparently news to her. “Oh come on, it wasn’t that long ago surely?” After a bit of research I found out that the name changed in 1990! (2 whole years before she was even born by the way… how depressing).
I remember there was a bit of outrage in the school playground about it (not much of an internet to go and moan on back then) and how ‘Marathon’ meant something where ‘Snickers’ was just meaningless. It’s funny how annoyed people get over name changes, I guess we feel we own names more than something like a company’s colours for example.
Anyway, what we didn’t know at the time was Snickers did have some meaning…it was the name of Frank Mars’ favourite horse! I often find myself telling people not to just name their new product after something that only has meaning to them because to the public it won’t mean a thing, but you know what, sometimes maybe why not?
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This is an interesting write up. I work as an external consultant with Nomen. Thanks for sharing and drop by me too, soon.
ReplyDeleteCheers.