Irritating campaigns

Have you experienced the mind-numbing effects of advertising jungles such as 'Go Compare' and 'We Buy Any Car'?  Their grating tunes and lyrics seem to fasten in your mind daily and are impossible to shake off.  The Go Compare advert was voted the most irritating of 2009, but close behind were such ads as Churchill, Glade air freshener and webuyanycar.com.

GoCompare achieved the title of most irritating ad 2009

Despite being extremely irritating to many of their potential consumers, it is evident that the ads do the job of standing out and making the company memorable.  The consumer statistics for Go Compare have proved this as there has been a 200% increase in awareness of the brand since the advert.  Therefore, surely this shows that galling the consumer is effective?

If members of the general public were asked their views on the company just from the ad campaign, despite being 'aware' of the brand they most likely would state that it is a frustrating ad that invades their living spaces with its loud and cheesy jingle (or words to that effect).  Despite this, there is no doubt that these ads have invaded their subconscious, and if looking for a comparison website for car insurance, arguably this would be one of the first companies to come to mind due to its advertising techniques.  Perhaps this is indeed a worthwhile marketing method... Prepare yourself for more irritating jingles to come...